A marketing blog specifically for independent advisors and financial advisory firms.
Running an advisory practice is harder than most people think, but the hard work and sacrifice are worth it. Once you figure out how to earn a great income doing fulfilling work on your own terms, there’s no turning back. After all, one of the biggest perks of becoming an ...
Content marketing has emerged as an invaluable tool for independent financial advisors keen to expand their client base and gain an advantage over their competitors. It's a chance to position your business as an industry leader and knowledgeable authority by creating and sharing valuable and useful information.Whether through blog posts, ...
Your website is your most powerful marketing tool. It’s where prospective clients learn about your firm and your services, and the first chance to make a strong impression. But some of your strongest leads are clicking away – disappointed that they’ll have to work harder to get to know you ...
Your list of email subscribers is a valuable pool of existing clients, prospects, and centers of influence. Those individuals have demonstrated an interest in your business and services by allowing you to have a direct line of communication with them. Growing your email subscriber list should be a high priority. Not ...
In the early 2000s, a career that allowed a wife and mom to support her family while also having the availability to enjoy spending time with them was rare. But that’s the kind of career I wanted for myself - one that allowed me to work hard, play hard, and ...
A website is the first introduction prospective clients have to an independent financial advisor’s firm. And as the old saying goes, you never get a second chance to make a first impression. Your website also serves as a powerful marketing tool, the online headquarters of your business, and a vehicle ...
About Crystal
Crystal Lee Butler, MBA is the owner of Crystal Marketing Solutions, a full-service marketing agency dedicated to working specifically with independent financial advisors. Since 2011, she’s helped financial advisors cut through the noise to attract ideal clients and grow their businesses using proven strategies that we use with our clients every day. As your “Chief Marketing Officer,” our goal is to help you grow your business and put time back on your calendar so that you can focus on what you do best: serving your clients.
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