About Us


Collaborating on marketing strategies for financial professionals

At Crystal Marketing Solutions, LLC (CMS), we understand that promoting and growing your business with limited time and marketing resources can be a challenge. You need cost-effective marketing solutions that are proven to bring in more clients and revenue.

Plus, you need someone who understands the ins and outs of your business as a financial advisor.

When you choose Crystal Marketing Solutions, you get a team to handle your marketing with the experience and expertise you need. You can leave all the details to us and get back to focusing on the other priorities in your business. 

Crystal Marketing Solutions offers services which include strategic marketing.

2019 Silver Davey Award Winner

Crystal Butler, Creative Marketer and Business Consultant with Crystal Marketing Solutions, LLC was a collaborator in the creation of the Hutchison Financial Group website. This website won a 2019 Silver Davey Award in the category of “Best Financial Service Website Design.” Crystal was a collaborator in the project that partnered with Lawton Marketing Group.

how we work

Every project with Crystal Marketing Solutions begins with assessing the needs of your business and then crafting a strategy focused on meeting those unique needs.

As a client of CMS, you’ll work directly with Crystal Lee Butler and her team to develop strategic and effective marketing plans to help meet your goals. We act as your virtual CMO and marketing team.

Our services at CMS are not confined to traditional marketing methods. In addition to marketing strategy, we also offer top-notch web and graphic design, event promotion, content creation for your website, and will develop and maintain your social media presence.

Meet Crystal

With over a decade of experience helping small businesses achieve financial growth, Crystal knows exactly what it takes to make marketing work for financial professionals.

After earning her Masters of Business Administration at Francis Marion University in 2009, Crystal went on to become the Director of Business Development for Reginald A.T. Armstrong, where she helped grow the business by 26 percent during an economic recession. During her time there, Crystal achieved success by creatively generating leads via community events, website interaction, and social media outreach. 

In 2012, Crystal launched Crystal Marketing Solutions, LLC (CMS). Today, the firm continues to help small businesses create successful marketing strategies that achieve financial growth.

Crystal and her team know that every great business relationship is all about collaboration, so by listening to their clients and understanding their needs, they develop effective marketing plans and provide the back office support required to implement successful strategies. 

Crystal Marketing Solutions offers services which include strategic marketing, website management, graphic design, advertising, merchandising, electronic mail, mass mail, social media, branding, and event planning. 

On a Personal Note

Growing up, Crystal lived in Kansas, Germany, and Virginia while her father served in the Army. At Francis Marion University, she played volleyball for the Patriots, and her passion for the game continues to this day as a coach for Junior Olympic Volleyball.

She spends her free time volunteering at her church and with many other community organizations and is also a strong advocate for breast cancer awareness and prevention due to her personal family connection to the cause. 

Although part of her heart will always be in South Carolina, Crystal now calls Virginia her home where she runs her business and lives with her husband and their daughter.

Ready to tackle your marketing

and implement strategies that work for your business?

I found Crystal Marketing Solutions when I was looking for help with transforming my business’ marketing and brand. I wanted to get into advertising my business more but do it without having to go super in-depth or pay a big expense with a traditional digital marketing firm. Also, I was also looking for a bit of coaching in the process about best practices in my field.

Crystal is very responsive and was flexible with meeting my needs as a client. Since hiring CMS, the number of outbound touches I make now are far greater than I was doing previously because I knew what I wanted to execute, but had no idea how to do this until Crystal showed me.

Thanks to our work with CMS, my website traffic has increased and I’ve received many compliments on my social media feeds. Working with the CMS team means I know that things I need to be doing as a business owner are being done by someone who knows how to do them and has expertise in my industry.

The CMS Team

When you decide to work with Crystal Marketing Solutions, you not only get to work with Crystal but an entire team of top-notch professionals. With a wealth of industry expertise and a command of marketing best practices, we always have the right person with the most up-to-date strategies and tactics working to get you the best possible results.   

The CMS Difference

At Crystal Marketing Solutions, LLC (CMS) our mission, vision, and values have nothing to do with pushing services or getting bigger for the sake of growing our business. Instead, we’re focused on building long-lasting, mutually beneficial relationships with our clients. We’re motivated by the personal satisfaction that comes from providing quality services and the end result is a win-win for our clients and for CMS.

Ready to take care of your marketing once and for all?

Let’s talk about how we can help.