As a financial professional...


You’ve got a lot on your plate, and marketing your firm probably isn’t at the top of the list. You need help — the kind that understands the financial world and can provide creative solutions, not to mention actual results.

You're in the right place if you're looking to:

Gain:

  • More time to grow your business and concentrate on what you do best
  • A consistent stream of ideal clients that you enjoy working with and that you’re best suited to serve
  •  A steady flow of referrals from clients and centers of influence (COIs)
  • Better work-life balance so you can focus on what matters to you most
  • Greater peace of mind that your marketing is getting results and driving ROI

Put an end to:

  • The long list of marketing to-dos and should-dos that you don’t want to do
  • Managing freelancers or settling for basic marketing support from inexperienced staff
  • Time and money wasted on gimmicky marketing tactics and noise
  • Worry that you could be doing better marketing or that you’re missing something
  • Attracting energy-draining, unprofitable, less-than-ideal prospects and clients

Trusted by independent financial advisors

For more than a decade Crystal Marketing Solution's develops and implements customized, compliant strategies based on proven results to meet your unique needs and goals. 

Uplevel Your Digital
Marketing Strategy

Tired of juggling multiple contractors for their digital marketing? Alliant Wealth Advisors found the right fit and took a load off of their own plate with Crystal Marketing Solutions.

Positioning Yourself as a Trusted Thought Leader

Chris Roe of Rx Wealth Advisors knew he already had some of the skills to handle his own marketing, but the hurdle was finding the time to do it, and do it well. But with the help of the CMS team, Chris has been able to position his business as a trusted thought leader.

Establishing Local Prominence

When you’ve been running a successful financial advisory business for over 25 years, you know that having consistent and powerful marketing matters. Here’s how Crystal Marketing Solutions helped Armstrong Wealth Management Group establish local prominence and a top reputation.

Delivering Quality Content and Increasing Engagement

As his business grew, Kevin Stoddard of Stoddard Financial knew he needed to invest in a marketing partner. Working with Crystal Marketing Solutions has given him access to customized marketing strategies based on proven results, designed for his specific needs, and implemented by experienced professionals.

Nurturing Relationships and Boosting Referrals

While their initial engagement was planned for six months, Waymark Wealth Management is now over two years into their

working relationship with Crystal Marketing Solutions. Waymark’s business has grown during this partnership as a direct result of consistent collaborative marketing efforts.

We work hand in hand with financial professionals

Using our industry knowledge and insights, we act as your virtual Chief Marketing Officer and full-service marketing agency, so that you can focus on what you do best - serving your clients.

1. Marketing Roadmap

Marketing Building Block 1 
4-6 week process

It all starts with a plan. Similar to the process advisors use to develop a financial plan for clients, we begin by developing a marketing plan for our clients that we call a Marketing Roadmap, This involves everything from auditing your existing marketing and developing a marketing plan. 

Depending on the roadmap decided, we then progress into completing the necessary Marketing Building Blocks with the Foundation Package or going ahead and moving straight into a Marketing Management package.

2. Foundation Package

Marketing Building Blocks 2-5
3-12 month process

Depending on your unique roadmap, your Foundation Package process can take up to a 12 months. During this time, we establish your marketing foundation, attract quality leads, build your ‘know, like, and trust’ factor, and position you to acquire and engage ideal clients. It involves driving traffic to your website, onboarding clients, and everything. Based on proven results, we will uplevel your branding, website, content, email marketing, social media, advertising, and more in a strategic, supportive, streamlined process.

3. Marketing Management

Ongoing Implementation

Transitioning into a Marketing Management Package begins once the Marketing Roadmap or Foundations Package is completed. You’ll have the opportunity to choose a package that best fits your needs, goals, and budget.

The Standard Package covers a comprehensive set of services designed to market your firm, including ongoing social media and email marketing, content, website updates, compliance, project management, and annual marketing audits. Upgraded packages — Topaz, Sapphire, and Diamond — include everything in the Standard Package plus enhancements that may include various levels of premium services, customizations, and add-ons.

Ready to meet with CMS?

Here's what getting started looks like.

30-Minute Introductory Call

01
We’ve spent time getting to know each other and understanding your marketing needs.

Proposal

02
If we agree there's a strong mutual fit, the CMS team will send you a proposal with a video walkthrough detailing how we can work together.

Solutions Call

03
If this call is needed, we’ll explore how we can work together, logistics, services, and answer any questions you may have. Otherwise, we’ll jump into becoming a client!

Then, when you're ready to work with CMS.

Here's what onboarding looks like.

Confirmation

01
Let us know that you are ready to get in our queue.

Logistics

02
We will send an email for you to complete the first payment to hold your spot and review and sign contract from our business attorney.

Kick Off

03
Then CMS will start our onboarding process and begin your marketing roadmap to set the foundation for implementing your customized marketing strategy.

Frequently Asked Questions

Investing in any part of your firm is an important decision to make, and I understand that. That’s why we are here and happy to answer every question you may have.

How long will we be working together?

How do I know if I am ready for a professional marketing firm?

What is your availability?

How do your packages work?

What are your normal business hours?

What is your approach to marketing?

Can you guarantee results?

Do you have a portfolio or example work?

Ready to work with CMS?

Take control of your marketing today.

About Crystal

Crystal Lee Butler, MBA is the owner of Crystal Marketing Solutions, a full-service marketing agency dedicated to working specifically with independent financial advisors. Since 2011, she’s helped financial advisors cut through the noise to attract ideal clients and grow their businesses using proven strategies that we use with our clients every day. As your “Chief Marketing Officer,” our goal is to help you grow your business and put time back on your calendar so that you can focus on what you do best: serving your clients.

This website is marketing advertising and does not establish a client relationship, which is only formed when you have signed an engagement agreement. We do not guarantee results and past results do not guarantee future results.

Ready to Work With CMS?

Take control of your marketing today.

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