A marketing blog specifically for independent advisors and financial advisory firms.
With the rise of digital marketing, many business owners assume printed marketing materials and direct mail are a thing of the past. But while online marketing can be highly effective and cost-efficient when done well, this does not cancel out the advantages of well-executed print marketing. Custom-designed, printed collateral still ...
Over the past year, workers have been quitting their jobs at historic rates. While you have probably noticed “now hiring” signs in retail stores and restaurants and the effect that worker shortages are having on the supply chain, service-business owners are suffering on a different level. It’s becoming more and ...
Building a successful independent financial advisor firm requires effective marketing. Every action you take to attract new prospects and gain new clients matters to your bottom line. But what worked yesterday may not work today, and what’s working now may not be the best approach tomorrow. Just like you have ...
About Crystal
Crystal Lee Butler, MBA is the owner of Crystal Marketing Solutions, a full-service marketing agency dedicated to working specifically with independent financial advisors. Since 2011, she’s helped financial advisors cut through the noise to attract ideal clients and grow their businesses using proven strategies that we use with our clients every day. As your “Chief Marketing Officer,” our goal is to help you grow your business and put time back on your calendar so that you can focus on what you do best: serving your clients.
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