A marketing blog specifically for independent advisors and financial advisory firms.
If you are a financial advisor and you are not using LinkedIn actively, you are missing a prime opportunity to grow your business. Although the social media platform has been around since 2002, it has gained renewed respect in recent years as more professionals are recognizing its value. Seize the ...
Content marketing to promote your financial services business or if you are looking for help to take your marketing efforts to the next level, The Ultimate Financial Advisor’s Guide to Content Marketing covered everything you need to know from start to finish.By now you know content marketing is a powerful way to ...
Now that I’ve covered how powerful content marketing can be when you share articles with your own audience via your website, social media, and email list, I want to discuss the mechanics and benefits of submitting custom content to relevant publications.In part nine, How to Share Financial Content With Your Readers, ...
You know how to write great content of all types, but what do you do with it? In the not-so-distant past, financial professionals needed to rely on printed materials, such as brochures and booklets sent through the U.S. mail, to get information in the hands of potential clients. Now you ...
Consistency is one of the biggest keys to financial advisor content marketing success. Unfortunately, most financial professionals fail to maintain a regular content publishing schedule. It’s common to set out with the best intentions only to find yourself neglecting or abandoning your efforts along the way.This is why it’s important ...
My series The Ultimate Financial Advisor’s Guide to Content Marketing helps financial advisors understand how content marketing all works so they can establish themselves as a financial expert by properly utilizing financial content marketing strategies.In part five, Keyword Phrase, I went into detail about one of the essential elements in creating content…Now it’s ...
About Crystal
Crystal Lee Butler, MBA is the owner of Crystal Marketing Solutions, a full-service marketing agency dedicated to working specifically with independent financial advisors. Since 2011, she’s helped financial advisors cut through the noise to attract ideal clients and grow their businesses using proven strategies that we use with our clients every day. As your “Chief Marketing Officer,” our goal is to help you grow your business and put time back on your calendar so that you can focus on what you do best: serving your clients.
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