A marketing blog specifically for independent advisors and financial advisory firms.
Eight Reasons to Use Content MarketingContent is the foundation on which online marketing is based. Whether it is a social media post or a blog article, it reaches out to people and positions you and your brand as an industry expert.According to a study by KISSmetrics, 96% of website visitors ...
Your financial advisory firm in one phrase: “The happiest place on Earth.” “Save money. Live better.” “You’re in good hands.” “It’s everywhere you want to be.” “A diamond is forever.” Great taglines stick in your mind and will forever be associated with the company it represents. A tagline tells potential ...
Your business name is your firm’s first impression to the public and potential clients. Choosing a name is a critically important decision and choosing a good one drives revenue. Choosing a confusing name or one that is hard to understand will lead to spending as much time explaining your company ...
There are a few traits that most financial advisors have in common. They are all hard workers, they strive to create a lasting legacy for future generations, and they have a passion to create their own company that provides value to customers. Something else that most of them have in ...
About Crystal
Crystal Lee Butler, MBA is the owner of Crystal Marketing Solutions, a full-service marketing agency dedicated to working specifically with independent financial advisors. Since 2011, she’s helped financial advisors cut through the noise to attract ideal clients and grow their businesses using proven strategies that we use with our clients every day. As your “Chief Marketing Officer,” our goal is to help you grow your business and put time back on your calendar so that you can focus on what you do best: serving your clients.
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