A marketing blog specifically for independent advisors and financial advisory firms.
Prospects make buying decisions based on the visual imagery they see and the feeling it inspires. Use well-planned marketing photos to create a compelling impression.When selecting images for your marketing materials, you have two basic options: stock images and custom photos. I have talked before about using stock photos in ...
How do you compete with the electronic bombardment facing your clients and prospects and get your email to stand out?Like most people, financial advisors send and receive emails constantly. It may be to (or from) an associate, a client, or a prospect. Those people are busy sending their own emails ...
Google dominates our online personal lives. If you are not utilizing it in your financial advisory firm as well, you are missing out. While there is a paid option for businesses called G Suite, there are also tons of free tools that you can use to keep your office running smoothly.Advisors are ...
Pretty pictures could cost you a pretty penny Stock photos are a great way to enhance your firm’s brand, but beware before you just copy and paste whatever picture grabs your attention from Google images – it could cost you! We live in a visual world – motivated and inspired ...
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Should financial advisors spend their digital marketing efforts on a specific generation?The best way to promote your services through digital marketing –depends on who is your target market. That depends on the age range of the people you are trying to reach. Your choices can span from the Silent Generation, ...
About Crystal
Crystal Lee Butler, MBA is the owner of Crystal Marketing Solutions, a full-service marketing agency dedicated to working specifically with independent financial advisors. Since 2011, she’s helped financial advisors cut through the noise to attract ideal clients and grow their businesses using proven strategies that we use with our clients every day. As your “Chief Marketing Officer,” our goal is to help you grow your business and put time back on your calendar so that you can focus on what you do best: serving your clients.
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