Insights for Financial Advisors


Our Homeschooling Journey: A Blend of Academics, Creativity, and Flexibility
Uncategorized Crystal Lee Butler, MBA Uncategorized Crystal Lee Butler, MBA

Our Homeschooling Journey: A Blend of Academics, Creativity, and Flexibility

As a parent and business owner, homeschooling has been filled with unique challenges and rewards. When my husband Allen and I decided first to start homeschooling Audrey, who is now in third grade, our decision was influenced by the unusual difficulties of the COVID-19 pandemic. Looking back, it's fascinating to see how our journey has evolved. Finding the right balance and fit for homeschooling can be daunting, and through sharing our story, I hope to make this process easier for others.

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Our Favorite Digital Tools for Financial Advisors
Uncategorized Crystal Lee Butler, MBA Uncategorized Crystal Lee Butler, MBA

Our Favorite Digital Tools for Financial Advisors

Running an advisory practice is harder than most people think, but the hard work and sacrifice are worth it. Once you figure out how to earn a great income doing fulfilling work on your own terms, there’s no turning back. After all, one of the biggest perks of becoming an independent financial advisor is flexibility; you build a business around your life. On days when your to-do list is a mile long and you can’t find time for the things that matter most, you might wonder what you’re doing wrong.

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Financial Advisory Marketing Solutions: Making Authentic Connections
Online Marketing Crystal Lee Butler, MBA Online Marketing Crystal Lee Butler, MBA

Financial Advisory Marketing Solutions: Making Authentic Connections

Building strong, trust-based relationships is at the heart of a successful financial advising business. But those connections don't just happen during one-on-one consultations; they start with your marketing strategy. To stand out from the competition, you need to present yourself and your firm in a way that encourages potential clients to get to know, like, and trust you before they even meet you.

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Connecting with Beneficiaries: Nurturing Trust for Multigenerational Success
Prospects Crystal Lee Butler, MBA Prospects Crystal Lee Butler, MBA

Connecting with Beneficiaries: Nurturing Trust for Multigenerational Success

Financial advisors face unique challenges when growing their client base. While your financial acumen is important, much of your business success hinges cultivating lasting relationships with not just your clients but their family members. An effective marketing strategy recognizes this and incorporates opportunities to nurture existing clients and attract new ones. 

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