Over Two Decades of Expertise
in Marketing for Financial Advisors
Crystal Lee Butler, MBA
About Crystal Lee Butler, MBA
At Crystal Marketing Solutions, LLC (CMS), we understand the challenges that financial advisors and small advisory firms face when it comes to promoting and growing their business. With limited time and resources, you need cost-effective, compliance-friendly marketing solutions that not only attract more clients but also drive meaningful results.
Our team specializes in working with financial advisors, so we know the nuances of your industry—from compliance regulations to building trust with clients. When you choose Crystal Marketing Solutions, you're partnering with a team that has the expertise, experience, and dedication to handle all your marketing needs, allowing you to focus on what you do best: serving your clients and growing your business.
With over two decades of experience helping financial professionals achieve sustainable growth, Crystal Lee Butler, MBA, and her team know exactly what it takes to create marketing strategies that work in the financial industry. Let us take the marketing off your plate, so you can get back to serving your clients.
With over two decades of entrepreneurial and marketing experience, Crystal Lee Butler, MBA, has cultivated a deep understanding of both fields, positioning herself as a leader in the marketing industry. Her company, Crystal Marketing Solutions (CMS), stands as a premier done-for-you virtual marketing agency dedicated to financial advisors and small advisory firms.
Crystal earned her MBA from Francis Marion University and began her professional journey at Armstrong Wealth Management Group, where she played a key role in growing the firm by 26% during challenging economic times. In 2011, she founded CMS, with her former employer as her first client. Since then, she has led a dynamic virtual team focused on creating customized, compliance-friendly marketing strategies specifically tailored for financial advisors. Her approach seamlessly integrates digital and traditional marketing methods, empowering advisors to strengthen client and referral relationships while freeing up valuable time for strategic growth initiatives.
Beyond her professional endeavors, Crystal is deeply involved in her community. She holds leadership positions on the Franklin Business Center Board, the James L. Camp YMCA Board, and the Western Tidewater Tennis Association. She is also a proud supporter of community events and initiatives, always finding ways to give back.
In addition to her business achievements, Crystal recently earned the title of Women’s Overall World Champion at the World Peanut Throwing Championship—a testament to her competitive spirit and dedication to excellence in everything she pursues.
Growing up, Crystal lived in Kansas, Germany, and Virginia while her father served in the Army, experiences that helped shape her adaptable and driven nature. She has a lifelong passion for sports, having played volleyball and tennis in high school. At Francis Marion University, she continued her athletic pursuits as a member of the Patriots volleyball team and later transitioned into coaching as an adult. Today, she enjoys playing tennis and pickleball in her free time.
Crystal lives in Virginia with her husband, their two energetic children, and two cats. In addition to running her business and balancing family life, Crystal homeschools her children and is an active member of Elevate Church, where she volunteers in various capacities.