Insights for Financial Advisors
Make Your Google Reviews Work Overtime
Collecting Google reviews is only half the job. Learn the three moves - replying, refreshing, and resurfacing - that turn a page of good reviews into something prospects see wherever they're looking for you.
How to Get Google Reviews from Your Clients, and Why It Works
Asking for Google reviews feels awkward for a lot of advisors, which is exactly why so few of them do it. Here’s a simple way to ask that works, and what to do once the reviews start coming in.
Verified or Invisible: Claiming Your Google Business Profile
Can people actually find your business on Google? If your Google Business Profile isn't verified, you might not show up at all. Here's how verification works (and why it's gotten trickier).
Does Your Homepage Pass the 10-Second Test?
Most advisor homepages spend their first impression on logos and a list of credentials. None of it answers the one question a prospect is really asking. Here's how to make your homepage speak to the right person right away.
A Healthy Email List Pays You Back, But It Doesn't Happen by Accident
Your email list is one of the few marketing assets you actually own, but ownership alone doesn't make it valuable. Without regular upkeep, it loses ground every month. Learn what a healthy email list looks like and the simple habits that keep it working.
Your Email List Is the Most Valuable Marketing Asset You Already Have
Your email list is full of people who already said yes to hearing from you, so why let it go quiet for months? Learn how a steady, simple email cadence helps advisors stay relevant, retain clients, and earn more referrals.
You're Not Bad at Social Media. You're Just Overthinking It.
Most financial advisors aren't bad at social media. They're just approaching it without a plan. Learn why a simple, repeatable process and a few posts a week are all it takes to stay visible without adding to your workload.
Your Marketing Isn't Failing—It Just Doesn't Have an Owner
Inconsistent marketing isn't a strategy problem; it's an ownership problem. Learn why designating a marketing point person is the key to consistent execution, whether you're a solo advisor or leading a small team.
Is Your Blog Broken or Are You Just Talking to the Wrong People?
Great writing still misses the mark when it's aimed at the wrong reader. Most advisor blogs default to industry-level language that clients tune out. Small changes in framing and tone can make your content more relatable.
Marketing with AI? What Financial Advisors Need to Know
AI is changing the way financial advisors market their services. Discover practical ways to use it well without sacrificing your brand, strategy, or trust.