If you have recently started a new website or have done research on how to improve the traffic flow to your current site, you have probably seen the term SEO mentioned a few times. You may have asked yourself, “Why is SEO important for my site?”, or even “What in the world is SEO?”, and that’s okay!
For starters, SEO stands for Search Engine Optimization. This is crucial to your marketing plan if you ever want anyone to be able to find the website you have worked so hard to create. A good SEO strategy ensures that your website can be found in search engines when certain words or phrases are searched for, such as “financial advisor” or “financial services”. In technical terms, it determines the way that search engines crawl, index, and understand your content.
Improve Search Results
The ultimate goal is to create a strategy that places your website on the first page of search results. In all honesty, how many of us actually go past the first page? In this day and age of being accustomed to getting information quickly, most of us don’t have the patience or the time to dig much further. A great SEO strategy will ensure that you have a higher likelihood of being the financial advisor shown on those first couple of pages, which will increase the chances that people will not only see your website but be interested enough to click on YOUR page.
Search engines offer paid features that allow you to rank your website higher in the search results, but a well thought out SEO strategy can greatly decrease the need for that.
Larger Audience
One of the biggest reasons that SEO is important for your website is that it helps put your business website in front of a much larger number of potential clients. These are the people that need and require your services. Remember – they are the ones searching for the keywords related to your business. In a service industry such as financial advising – these are the people searching for your specific services, more than likely in your specific location. Why not do everything you can to put your business at the top of their list of options?
Ask For Help
There are so many factors that go into a successful SEO strategy. It can get very technical and difficult to understand. My best advice would be to consult a professional that is familiar with how SEO works, and how to make it successfully work for you. Begin by asking for recommendations from friends that may have used a marketing or SEO services in the past, look at reviews, and really get to know the company you consider dealing with for SEO. By utilizing great SEO you too can change the future for your business!