I developed my series, A Financial Advisor’s Guide to Creating Your LinkedIn Profile and Making the Most of It, to help financial advisors learn about how LinkedIn marketing works so they can use the platform to effectively grow their business.
I started with an Introduction to LinkedIn for Financial Advisors, followed by the ins and outs of How to Optimize Your LinkedIn Profile, and then concluded with an in-depth guide on How to Fully Utilize Your LinkedIn Profile in Your Marketing Strategy.
Because I suspect you may be curious to know more about some of the information I covered in this series, I’m including some additional resources below, where I took an even deeper dive into specific LinkedIn-related topics.
- How Advisors Can Submit Custom Content to Gain New Readers
Learn how to use LinkedIn as a tool to help you identify and connect with journalists and editors of specific publications and online media outlets.
- How to Share Financial Content with Your Readers
Each social network has a different rhythm. You can share on Twitter multiple times throughout the day, whereas you will annoy LinkedIn connections if you post more than once a day.
- Tips to Select Featured Images for Your Financial Content
Because your featured image will show up when you share your content on social media, such as Facebook or LinkedIn, you should superimpose or overlay the title and add your logo or brand colors.
- 7 Reasons LinkedIn Is More Than a Digital Resume
LinkedIn is a business-oriented social networking service that was launched in 2003. The main reason a person joins LinkedIn is for professional networking. If you are looking for a place to network with other professionals and cut out all of the “fluff” that other social networking sites bring, LinkedIn is an excellent choice.
- The 411 on LinkedIn ProFinder
LinkedIn Profinder is a professional services marketplace where people can search for independent professionals in specific service categories.
Now that you have everything you need to use LinkedIn effectively to market your business, you may be wondering where to get started or how to incorporate LinkedIn marketing strategies into your already busy schedule. You can download our LinkedIn Profile Optimization Guide and 15-minute weekly LinkedIn check-in checklist.
Everyone is telling you that you need to be active on social media. You have Facebook, Twitter and even a LinkedIn profile. But, how do you know if you’re getting the most out of your efforts? That’s where Crystal Marketing Solutions comes in. We have proven methods for helping you create an effective and active profile that draws readers to your content. Let us help you get started with your next-level LinkedIn strategy by scheduling an introductory meeting today.
Download a free copy of A Financial Advisor’s Guide to Creating Your LinkedIn Profile and Making the Most of It here.