A marketing blog specifically for independent advisors and financial advisory firms.
If you wonder whether your firm’s website should be ADA compliant, the short answer is yes. While the big picture is more complicated, the reality is continuing to ignore the needs of disabled users could present unnecessary problems and legal risks that can be avoided by updating your website and ...
As a financial advisor, your website is often your first chance to make a great impression. So don’t miss out on the opportunity to impress your prospects. Whether your prospects find your site by searching online or researching you after being referred by a friend, failing to make the most ...
Email marketing has been around for decades, but it’s far from dead. Not only is it still going strong, but it is more effective than ever. As technology continues to advance, email -marketing strategies can become more personalized and effective.Marketing automation is the key to this progress. My series The Financial ...
Email marketing is a powerful tool to grow your business. But before you begin, be aware of email marketing etiquette as well as some common email marketing pitfalls and mistakes that can cost you. My series, The Financial Advisor’s Guide to Email Marketing, helps financial advisors understand how email marketing works ...
People want to buy from companies they trust, no matter what they’re purchasing. When it comes to engaging the services of a financial advisor, trust becomes even more important, as your clients are entrusting you with what is most important to them – their family’s security and financial future. So ...
When you are getting started with email marketing for your financial advisory business, it can feel intimidating because you don’t know what you don’t know. You’ve been getting marketing emails for years, so you have a basic idea of what to include. But when you sit down to plan on ...
About Crystal
Crystal Lee Butler, MBA is the owner of Crystal Marketing Solutions, a full-service marketing agency dedicated to working specifically with independent financial advisors. Since 2011, she’s helped financial advisors cut through the noise to attract ideal clients and grow their businesses using proven strategies that we use with our clients every day. As your “Chief Marketing Officer,” our goal is to help you grow your business and put time back on your calendar so that you can focus on what you do best: serving your clients.
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