Did you know that the average time spent on digital media is expected to be 482 minute per day by 2022? That’s nearly eight hours a day!Promoting services using digital marketing is an absolute must. However, who you choose to target and where to find them should be a critical ...

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Digital Communication to Bridge the Generational Gap

The world of DIY video recording has come a long way in the past 20 years. It’s easier than ever for financial advisors to create amazing video content right from your office. Recently I wrote about the benefits of using videos to market your financial advisory business. You can read ...

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4 Tips to Make Your Videos Look and Sound More Professional (Without Ever Leaving Your Office)

With advances in technology and the growth of online video meeting platforms, the way businesses share information and educate clients has changed. That’s exactly why webinars have become so popular. Webinars come in a variety of formats. Depending on your audience and your strengths and weaknesses, not every format will ...

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Webinar Marketing for Financial Advisors: Which Format is Right for You?

When expanding your online presence as a financial advisor, you have to take into consideration your long-term strategy to determine which avenue is best. Two popular options to connect with new audiences are podcasts and video content. Both have their benefits and drawbacks, so carefully consider each one before you ...

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How Financial Advisors Can Market with Videos and Podcasts

As an individual financial advisor, you may have wondered if you really need a presence on social media platforms. The short answer is “yes.”There are countless reasons why having a social media presence is a good idea for your business, from being more accessible to your clients to establishing credibility. ...

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Which Social Media Platform Is Right for My Brand?

If you wonder whether your firm’s website should be ADA compliant, the short answer is yes. While the big picture is more complicated, the reality is continuing to ignore the needs of disabled users could present unnecessary problems and legal risks that can be avoided by updating your website and ...

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Does Your Firm Need an ADA Compliant Website?