Crystal Marketing Solutions’ founder, Crystal Butler, previously worked full time with First Reliance Bank. While there she was responsible for various sections of the marketing department to include, but not limited to: creative director; brand image; web site content management; photographer; historical data; advertising; graphic design; internal and external signage; efficiencies of the department; writing of procedures and standards; online procurement of logo items; direct mailings; management of project design execution, delivery, and success; and premium item procurement and management. Responsible for designing, printing, and distributing all printed materials that included the Bank’s logo. Update, maintain, and design advertisements for LED signage and LCD screens.

Other responsibilities/accomplishments:

• Integral part in all of the Bank’s customer events.
• Special Events Team: provided support for all employee events.
• Contributed to the company receiving the accomplishment of Top 25
• Fastest Growing Companies, Palmetto 25, and exceeding $500 million in assets.

First Reliance Bank, founded in 1999 has assets of approximately $525 million and employs over 135 highly talented associates. The bank serves Columbia, Charleston, and Florence markets in South Carolina. Its There’s More to Banking Than Money ™ brand has earned the young bank a customer satisfaction rating of 99% (2010 Independent Survey) and the number one market share in its headquarters city of Florence, SC. First Reliance Bank is traded as FSRL.OB.